Natural fonts evoke a sense of authenticity and connection to the natural world. They are ideal for design projects that emphasise organic, eco-friendly, or earthy themes.

In publications focusing on sustainability, health, or nature, natural fonts enhance the visual narrative by aligning the typography with the overall concept. By using natural fonts, designers can subtly reinforce the theme of a publication, making it feel more grounded and in harmony with the environment, which resonates with audiences seeking a genuine, natural aesthetic.